Five marketplaces, scored on the five things that decide whether an order goes well
Shipping speed, trust, returns, authenticity and buyer protection — each scored out of ten and stamped once we have checked it. Amazon leads overall; it is not the right answer for every order, and we say so where it is not.
amazonAmazon
Amazon
Top pick
Best for: fast, trusted, everyday shopping
8.9verified score
The most predictable option in most countries where it operates. You pay a little more than the discount marketplaces, and you get short delivery windows and a returns process that rarely needs arguing.
A business-to-business sourcing platform, not a consumer store. If you are buying quantity, negotiating unit price, or want a supplier relationship, this is the strongest option on the list by a wide margin.
Best for: low-cost everyday goods with no deadline
7.2verified score
Built around aggressive pricing on household goods, accessories and small home items. Refunds are handled quickly and generously; what you trade away is delivery speed and consistency of product quality.
The deepest catalogue of second-hand, discontinued and collectible goods, plus a strong authentication programme on categories like sneakers, watches, trading cards and handbags. Speed depends on the individual seller.
Enormous catalogue of components, hobby parts and accessories at prices close to wholesale, with single-unit ordering. Sensible choice when you know exactly what you want and can wait for it.
We may earn a commission if you buy through links on this page. It never changes how we score a marketplace.
Which marketplace fits you?
Four questions about what you are buying, how soon you need it and what you care about most. You get a recommendation with a runner-up, because the second-best answer is often the one you actually want.
Question 1 / 4
The full comparison
Every cell carries a score and the reason behind it. Scores are ours, based on published policies and typical delivered timings in major markets, not best-case marketing estimates.
Marketplace comparison across shipping speed, trust, returns, authenticity and buyer protection
Dimension
Amazon
Alibaba
Temu
eBay
AliExpress
Shipping SpeedTypical door-to-door time for a standard order in a major market, not the best-case estimate.
9.2
1-5 days in served markets; same-week is normal, not exceptional.
5.4
15-45 days by sea freight; air freight is faster and priced accordingly.
6.4
6-20 days typical, faster on locally warehoused lines.
7.0
Seller-dependent: 2-10 days domestically, longer cross-border.
6.0
10-30 days standard; local warehouse options cut that materially.
Trust & ReputationHow predictable the buying experience is across sellers, and how consistent published policies are.
9.0
Consistent policies across sellers; disputes follow a published process.
7.6
Verified-supplier tiers and audit reports let you vet before you commit.
7.0
Young platform, but policies are uniform and centrally enforced.
8.2
Long seller histories and detailed feedback make vetting easy.
7.2
Store ratings and order counts are detailed and worth reading.
Return / Refund PolicyHow easy it is to send an item back, who pays return shipping, and how long refunds take.
9.1
Self-service returns, prepaid labels in most markets, refunds in days.
6.2
Negotiated per contract; sample-first ordering is the practical safeguard.
8.2
Free first return within 90 days on most items in most markets.
7.4
Set per listing; many sellers accept returns, some do not.
7.0
On-time and refund guarantees vary by listing; read the badges.
Product AuthenticityHow confident a buyer can be that a branded item is the genuine article.
8.0
Strong for first-party stock; mixed inventory can blur brand sourcing.
7.0
Factory-direct and OEM goods; you buy specs, not brand shelves.
6.4
Mostly unbranded manufacturer goods; brand claims need care.